In nature there are no absolutely flat, symmetrical and smooth forms, yet each of its creations is perfect. Everything grows, breathes, transforms, changes. Dynamics, growth and constant change of form - this is the basis of life and the philosophy of 'wabi-sabi'. In nature, everything is beautiful the way it is.
Beauty is in the non-ideal, the unfinished, the fragile, the fleeting and elusive.
By embodying these values in design, Ydentity jewelry not only delights the eye, but ages beautifully, becoming even more authentic over time. Starting from birth, the so-called "imperfections" like pores in casting can become an integral part of the design, an imprint of life itself. The initially smooth surface of the jewelry acquires its uniqueness with time: scratches and chips, like scars on the skin, create an inimitable pattern, each with its own story. A perfectly polished metal can darken eventually, but it is natural and there is a beauty in it: the piece "lives" on you and changes with you.
Striving for sustainability, Ydentity does not use rhodium plating, which is good for retaining the brightness and luster of metal, but the process itself is quite toxic. You can clean your jewelry if you wish, however, the visual transformation of the design creates a very different aesthetic and makes the jewelry truly yours.
In nature there are no absolutely flat, symmetrical and smooth forms, yet each of its creations is perfect. Everything grows, breathes, transforms, changes. Dynamics, growth and constant change of form - this is the basis of life and the philosophy of 'wabi-sabi'. In nature, everything is beautiful the way it is.
Beauty is in the non-ideal, the unfinished, the fragile, the fleeting and elusive.
By embodying these values in design, Ydentity jewelry not only delights the eye, but ages beautifully, becoming even more authentic over time. Starting from birth, the so-called "imperfections" like pores in casting can become an integral part of the design, an imprint of life itself. The initially smooth surface of the jewelry acquires its uniqueness with time: scratches and chips, like scars on the skin, create an inimitable pattern, each with its own story. A perfectly polished metal can darken eventually, but it is natural and there is a beauty in it: the piece "lives" on you and changes with you.
Striving for sustainability, Ydentity does not use rhodium plating, which is good for retaining the brightness and luster of metal, but the process itself is quite toxic. You can clean your jewelry if you wish, however, the visual transformation of the design creates a very different aesthetic and makes the jewelry truly yours.
YDENTITY
I’m Yuliana, a designer and jeweller with a BA from the University of the Arts London, where I immersed myself in the city’s creative scene.
In 2020, I founded Ydentity.
Ydentity is a creative force - unbound by labels like gender, age, or nationality. It transcends time and space, transforming ethereal ideas into tangible forms. Each collection invites curiosity, posing bold questions and seeking answers through jewelry.
Drawing inspiration from the fractals inherent in all living forms, Ydentity redefines anatomy through abstract fragments that capture the shared patterns in flora, fauna, ancient skeletons, and the human body. With a balance of proportions, curves, and recesses, each piece evokes a familiar aesthetic and sensuality, as if these organic shapes are woven into our very DNA.
More than just adornment, Ydentity jewelry is made as an extension of the body, reshaping the silhouette with pieces that feel both intimate and transformative. Bold yet subtle, edgy yet elegant, provocative yet refined - each design is meticulously handcrafted, exclusively for you.
NECKLACE
This design is one of my favorites that I’ve ever worked on. The reincarnation of the ancient cretaceous ammonite into a sleek modern jewelry piece turns into an evocative work of art. The fractal pattern and stylistically unique concept are so well translated into the finished product.
NECKLACE
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