Natural shapes are infinite transformations of patterns. Fibonacci number, golden ratio and fractal succession can be traced in literally everything. Inspired by the Cretaceous ammonites found in Russia, its shape and surface pattern, Ydentity gives them a new life. The reincarnation of the ancient cretaceous ammonite into a sleek modern jewelry piece turns into an evocative work of art. Each piece is one-of-a-kind as we create a new design for a specific ammonite. The design can only be reproduced approximately, as each ammonite is unique.